Transform and Transcend- '"The joy of being a conscious human being is that we can rise above our origins. We don't need to ape the nastiness of nature, we can extract ourselves from it and live by our values.' (Richard Dawkins). We are the first generation able to recognize that how we've evolved influences not merely who we are but what we can become. It is this self-awareness which gives us the ultimate human freedom: the power to choose, to respond, to change.' Imaginary Foundation
It is impossible to truley understand where the boundries of truth and light lie within the world of the Imaginary Foundation. They claim the Imaginary Foundation is a think tank from Switzerland doing experimental research on new ways of thinking and the power of imagination. They also claim to hold dear a belief in human potential and seek progress through all directions of thought and action. Can it really be true the small clandestine team is headed up by the mysterious 'Director', a 70-something uber-intellectual whose father founded the Dadaist movement. If all of this is true (and who are we to say it is not) then how do they manage to combine such Earth shattering philosphical necessities with a constant stream of some of the most mind boggling graphic t-shirt graphics and streetwear available today? If tees and menswear really are such a great voice for the future of thought then whey aren't other thinkers around the world putting down their keyboards and picking up their pencils? Can t shirts, crew necks, hoodies and street wear really save the world?
Check out our whole range of Imaginary Foundation here.