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Since 1989 the Obey street art campaign has become an important urban phenomenon, consciously and subconsciously touching many of those aware of their environment. Through the vision of Shepard Fairey Obey (and Obey Clothing) have evolved into one of the most controversial yet influential streetwear and graphic art symbols of the 21st Century. Derived from the iconic and unmistakable Andre the Giant the Obey Icon has shot up in developed cities and rural locations around the world on innumerable walls, tees, crew necks, hoodies and sweats. Obey's ambiguous idea immediately sparks philosophical discussion and ultimately motivates the inner-person through active participation. It also looks dope. With the help of Mike Ternosky and Erin Wignall Obey Clothing continues to spread Shepard's message through their t-shirts, crew necks, snapback caps and general mastery of street wear and urban menswear. Each piece is subtly designed and thought out to attract all genres and ages and remind them of a time when 'style' was a one syllable word. (No, we don't understand that either but it is what they say at Obey Clothing so who it must mean something). Obey t shirts, sweats, knits, denim, jeans, snapbacks, caps, beanies and military inspired jackets are examples not just of what the brand is synonymous with but also of what urban street culture and menswear can aspire to. The Obey Campaign has been described as an experiment in phenomenology, its purpose to both inspire and frustrate. Obey Clothing has a simpler ideal. Just to be Obey Clothing.
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